Founded in 1972, Pride Packing Co. grows, packs, stores and sells soft fruit and apples in Washington's Yakima Valley. During the past five years, this company has tripled in size to over 2,000 acres.

Their focus has been in the soft fruit industry - specifically peaches, nectarines, apricots, pears and cherries. Various apple varieties are also grown and packed. Current shipping volume is in excess of one million packages on an annual basis that includes worldwide distribution.

The reputation and success of Pride Packing Co. has always depended on its valuable customers and the ability to serve them well.